Concept Development

New Concept Development for your Company

New Concept Development refers to the process of bringing a new product or idea into a market. New Concept Development means to involve coming up with the new idea, designing the product and engineering the detail, and the second involves extensive market research and marketing analysis that sometimes a company even they’re open for decades felt the need to reconstruct the companies way of doing the business.

Entrepreneurs seeking to remain relevant, efficacious and profitable must continuously conceive and develop new products that not only make it to the market, but also deliver great value to target audience members. Namely, it is crucial for businesses to understand what consumers want, whether similar products already exist on the market and how they can create products superior to those developed by their competition.

The product can be tangible (something physical which one can touch) or intangible (like a service, experience, or belief), though sometimes services and other processes are distinguished from "products." Edelweiss Swiss New Concept Development understands customer needs and wants, the competitive environment, and the nature of the market. Cost, time and quality are the main variables that we deliver to our clients. Aiming at these three variables, innovative companies develop continuous practices and strategies to better satisfy customer requirements and to increase their own market share by a regular development of new products. There are many uncertainties and challenges which companies must face throughout the process. The use of best practices and the elimination of barriers to communication are the main concerns for the management of the NCD.

Using the economic model of demand, supply, and integration, Edelweiss Swiss Trading and Management Consulting discuss to client the elements that shape the demand when attempting to define strategic direction and potential investment strategies in the next years ahead for New Concept Development. There is an emphasis on nonmaterial solutions in the supplying of new ideas, as well on allowing new concept development to be shared throughout the Country. The integration process filters new ideas against demand and enables the company to link new concepts to resource investment processes.

Some of the issues that should be addressed are how proposed new concepts might be identified as useful, how new-concept development and long-range planning should be functionally and organizationally supported, and how might new concept development and long-range planning be implemented and sustained.

Company’s New Concept Development strategy should consist of:

  • Study of SWOT: Strengths, Weaknesses, Customer needs, Market trends, Desired ROI, Affordability, Competitors Analysis
  • Idea Generation: Dimensional Analysis, Problem Analysis, Scenario Analysis, Benefit Structure Analysis
  • Business Analysis and Development
  • Product Development
  • Product Test Marketing
  • Commercialization

These are the steps that we usually do for our clients to keep them up in the Qatar’s Growing Market. We guide them from starting up, building and actual management assistance when it comes to their Business.

If you are looking to develop your company concept, then you are on the right page!, please contact our team at info@ewswiss.com or call +974 44722997